Adam and Beth Bedway stand at the intersection of many roads for today’s new potters. This Wheeling, West Virginia couple are the owners and founders of East Wheeling Clayworks, an enterprise that has grown out of their love of clay and is fed by a determination and commitment to the growth of small businesses in small economies. Both Adam, 40, and Beth, 37, majored in the arts but sacrificed full-time artistic pursuit to ensure a sustainable living. Like so many of their generation, they found the traditional work model unfulfilling. With careful consideration and planning, they chose an alternate route.